Masculine, with a mission.

Did you know that 54% of people buy brands they feel good about? Well we realized that good men have been getting a raw deal from pretty much every brand out there. Their values are no longer our values.

And there are political persons who take universal men-bashing to new lows. So we thought we would create a simple iconic brand and network that represents good men rising, across the world.

• By men for men

• Recognize the contributions of men

• Rescue the name of men

• Empowering designs

• Respect for all

• Hip character

• Men only? Doesn’t have to be

• Partnering with other male brands

• Engaging other male causes

• Provoking national debate

• Defending masculinity

• Uplifting society

• Reducing addiction

• Raising self esteem