Men are good.

We are veteran and family founded brand to reinforce and rescue mindful males in the world. Our apparel and gear, for men and women, raises money and image for reducing male suicide and addiction, through mindful masculinity and engagement. Join our mission to inspire and impact good men rising.

BestInMen is a movement and a brand that is designed to invite good men rising, to activate purposeful masculinity across the world. What is good masculinity? It is that undefined term that is beautifully illustrated every time a man opens a door for a women, helps mentor a young person, and aggressively defends the honor of an idea, an institution and an ideal.

BestInMen is an impact brand, to bring products that inspire the every day mission of the best in men.

With 10% of all BestInMen profits going to the Best in Men Foundation, the our designers and marketeers also allocate time and energy to organizations that help more good men rising.

BestInMen is for the majority of men who in fact, are good.

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